Many of us make the mistake of considering online event promotion to be either about creating a mighty buzz or about selling tickets. But in today's dynamic world, event promotion has become multi-faceted - it has become an effective tool for finding partners and sponsors, extending event lifecycle, adding prestige to the event and so on. Accordingly, smart event managers are using a combination of online mediums from popular social media to specialized event sponsorship platforms to achieve diverse objectives regarding their event promotion.
In light of this changing reality, here are a few strategies that will empower you to leverage different online mediums for event promotion -
Twitter is a hot promotional tool for creating widespread visibility for your event. Twitter is also best suited for tagging industry leaders, speakers, and sponsors of your event for encouraging conversations and driving traffic to your event website.
First and foremost, create a separate Twitter account for your event. Twitter is a high traffic platform which sees as many as 350,000 tweets per minute. As such your content is in constant danger of being buried. So, you should have a solid plan for exactly what content to schedule, and what to live tweet and when. Only this kind of specificity can ensure sustained buzz for your event on the platform. When your followers engage with your content, you should retweet it, mark it as a favorite, or respond to it appropriately. Use the Twitter Lists feature to keep a track of Tweets about the event by attendees, sponsors, vendors, speakers, etc. Finally, make sure that you include Tweet prompts on your website and event apps to encourage the attendees to tweet about the event.
Instagram is a powerful visual medium for event promotion. It is the ideal platform for promoting your event through audience-driven content and relatable influencer experiences.
Instagram stories are the best way of portraying behind-the-scene glimpses in an authentic way to the audience and engaging them long before the event starts. You can also use the polls in stories to encourage the audience to become a part of the process. The speakers and front-liners of the event can be highlighted through short videos and Instagram posts. Don’t forget to add witty captions and appropriate hashtags to ensure maximum visibility for your posts. Activate the Geo-tag feature in order to pinpoint your event location in all posts and stories. You can even erect a physical Instagram wall at your venue and share content from the attendees to add to the excitement.
Sponsorships are a key component of not only creating financial viability but also of adding great prestige by association for your event. If you want to make your event visible to find sponsors and top vendors in the industry, Onspon.com is the ideal platform for you.
First of all, by registering on the platform, you get a dedicated event web page. You also have the option of reaching out to verified sponsors to connect with and negotiate terms. Moreover, your event becomes visible to relevant sponsors (depending on their preferences for the audience, location, event category, etc.) and they can approach you. Apart from major companies and brands, Onspon.com helps your event to get on the radar of local and artisanal brands which are looking to set up stalls at the event for selling their products. Additionally, Onspon.com also has a growing repository of top vendors for all your event needs like decor, venue, food, entertainment and more. So, being on the platform is the best way to make your event visible to top industry talent.
Facebook is best suited for promoting a large scale event to a big and diverse audience thanks to its targeted advertising tools. Additionally, Facebook’s end-to-end checkout helps you drastically boost your bottom line by driving ticket sales and registrations.
Include details about location, date, and time of your event on the Facebook page. Highlight all the main features of your event and use Facebook mentions of prominent speakers to increase the relevance, trustability, and reach of your posts. Optimize your event’s visibility on search engines by setting privacy controls to Public. Take advantage of Facebook targeting for event promotions and ads - choose your potential audience by using appropriate filters for location, language, age group, and interests. It is advised to avoid sending event notifications on Facebook as it is likely to irritate the followers. Instead, use email or an event app for sending event updates.
LinkedIn is ideal for highlighting networking opportunities and facilitating networking among attendees in professional events and conferences. As such, it is the best platform for promoting B2B and dedicated networking events.
On LinkedIn, you can share your event info in the form of a status update for reaching out to your followers or as a showcase page for targeted reach. You can also publish a longer post with images and videos using their Pulse platform. LinkedIn is a highly professional platform - make sure that you do not crowd it with unrelated content. Keep your communication on point and need-based. For creating visibility, share the event information in private messages to your contacts and ask your sponsors/ speakers to share it. It is also a good idea to let the participants and speakers create content about the event and post it. You can also share status updates and event posts on LinkedIn’s niche groups and encourage conversations.
A clear plan and strategic approach is the key to achieving success using social media promotion when it comes to events. Make sure that you understand the strengths and suitability of each platform and create the ideal mix of content and budget across the platforms in order to achieve maximum exposure, engagement, and conversion for your event. Also, look beyond the traditional social media platforms (Twitter, Facebook, etc.) and focus on less used ones such as LinkedIn, and specialized sector focused platforms such as Onspon.com for ensuring all-around coverage for your events.