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15 Jun 18

Mrs. India World: Crowning beauty beyond perfection


“Half of her beauty is her brain” - Anonymous

Draping our mother’s beautiful sarees (of course, in their absence), putting on lipstick that used to make us look like fools and then posing in front of the mirror pretending as if a thousand cameras are capturing us while we blow kisses all around, haven’t we all done this in our childhood? Playing dress-up used to be our favorite pastime activity. Then as we grow up and get married, we move on locking our childhood dreams in our heart forever.

What if we tell you that your childhood dream is gonna come true as we at Onspon present one of the most fabulous and credible beauty pageants for married Indian women, Mrs. India World. The pageant is associated with the world’s most premium beauty pageant for married women, Mrs. World. The pageant is set out to provide a global platform to empower married women and showcase their talent, intelligence and wisdom. Breaking the stereotypes about married women, Mrs. India goes beyond a mere beauty contest to act as a doorway for those who want to be on stage, give back, and of course, learn more about themselves!

Beauty pageants are all about the glitter and glamour. However taking this a step further, Mrs. India World aims at empowering women who excelled in their respective fields despite all the hurdles put forth by the society. The contestant from every state would not only represent their states but also make us aware of the challenges that she or other females go through in that region creating social awareness.

Among over 2000 applicants, the well-esteemed panel of judges would select only the top 30 for the final round to be held in Mumbai on September 29th, 2018. Every contestant will pass through three levels: City, Zone, and Semi-Finals. Applicants will be shortlisted in their respective cities for the title of Mrs. India(city/state), who then will compete at the zonal level to earn the title of Mrs. India(zone). All zonal winners would get the golden opportunity to compete in the Grand Finale for the Mrs. India World and the one who completes the whole journey successfully would represent India at the global stage as Mrs. India World.

The contestants would be under the strict scrutiny of the top experts making up the team. This includes holistic mentor: Mandira Bedi, fitness coach: Shivoham Bhatt, grooming expert: Konkana Bakshi, mind coach: Vrinda Mehta, nutritionist: Suman Agarwal, ramp walk expert and show director: Alesia Raut and stylist: Sheefa Gilani.

With the active involvement of popular experts from different fields and participation of women from all walks of life, the event would be a sponsor’s paradise. The platform would serve as a women empowerment campaign and (if they chose to sponsor) at the same time provide brands an awesome outreach opportunity to this select audience. Also, the fact that the contestants would be spreading social awareness about various problems faced by women in the country would also boost the brand name associated with it and create a positive image in the eyes of its audience. Talking about sponsorship, these are the packages up for grabs:

  1. Title sponsorship (INR 60 Lakhs)
    • Exclusive ‘title’ credit
    • Logos across all communications and sashes of the contestants., branding on the Mrs. India Inc website, social media mention and other promotional materials.
    • The appearance of company’s representative at the Mrs. India Inc. Press Conference.
    • Reserved VIP Seats for Employees, Clients, Distributors, and Guests.
    • Sponsors representative will award the winners on stage.
    • Brand AV to be played during the show and digital advertising opportunity.
  2. ‘Powered by’ sponsorship (INR 45 Lakhs)
    • Exclusive ‘powered by’ credit.
    • Logo across all communication and sashes of the contestants, branding on the Mrs. India Inc website, social media mention, and mention in the Mrs. India Inc onstage magazine and emailers
    • 4 Standees to be placed in venue and digital advertising opportunity.
    • A sub-contest and its prize exclusively named on the brand
    • Sponsors representative will award the winners on stage.
  3. ‘Co-sponsored by’ sponsorship (INR 25 Lakhs)
    • Exclusive ‘co-sponsored by’ credit.
    • Logo across all communication and sashes of the contestants, branding on the Mrs.India website, magazine, mailers and social media mentions.
    • 2 Standees to be placed in venue foyer and digital advertising opportunity.
    • A sub-contest and its prize exclusively named on the brand.
    • Sponsors representative will award the winners on stage.

There can be many reasons that the society tells you why you should not be doing this after getting married but we can tell you a simple reason to enter this illustrious contest. Well, somebody has to win, and your chance of winning is as good as anyone else’s. As the saying goes, you’ve got to be in it to win it. If you don’t enter, your chance of winning is zero! So with your head held high, keep up your heels and walk with that confidence that makes you the next Mrs. India World.