Aditya Birla Group is an Indian multinational conglomerate .It operates in 35 countries with more than 120,000 employees worldwide.The group was founded by Seth Shiv Narayan Birla in 1857. The group has interests in sectors such as viscose staple fiber, metals, cement (largest in India), viscose filament yarn, branded apparel, carbonblack, chemicals, fertilizers, insulators, financial services, telecom, BPO and IT services.It is the third-largest Indian private sector conglomerate. They sponsored many cultural events.