Lux Cozi is an Indian brand of men's underwear, part of the Lux Industries Ltd group based in Kolkata, West Bengal, India. The brand turnover is about Rs. 200 crores, mostly from rural India. Today, it is sold in 5 lakh retail outlets across India.They famous Bollywood actor , Varun Dhwan is the brand ambassador of the company. They have sponsored many cultural events.