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Industry Updates
June 13, 2019 https://www.financialexpress.com/
Being in the life insurance industry, I get to deal with real problems that customers face. This encourages me to find solutions to serve them better while feeling a sense of satisfaction, said Aalok Bhan, Director & Chief Marketing Officer, Max Life
May 27, 2019 http://www.indiantelevision.com/
MUMBAI: With over two decades of redefining the attitude towards of sports & street culture in India, adidas celebrates the 21-year milestone in Mumbai with matching up with the relentless spirit of the city. Mumbai being the priority city represen
May 13, 2019 https://www.eventfaqs.com/
Aalok Bhan, Director and Chief Marketing Officer at Max Life Insurance is a doyen with longstanding experience in his domain. He oversees operations synergizing the company’s Product, Branding, and Corporate Communication strategies advancing leade
May 01, 2019 https://www.eventfaqs.com/
Max Fashion, the leading fashion brand from the house of Landmark Group has always been the fashion destination for up-to-date fashion trends for the entire family. Max Fashions has been long associated with Disney and has offered exciting products a
March 20, 2019 https://www.eventfaqs.com/
The My Space Pavilion at Rustomjee Crown hosted a unique and fascinating experience on March 15, 2019. Rustomjee in association with Maximus MICE and Media Solutions Pvt. Ltd and Speaking Minds Knowledge Solutions organized an evening with Mark Ingli
October 22, 2018 https://www.eventfaqs.com/
The Aditya Birla Sun Life Insurance, MDRT Convention conceptualized and executed by Maximus MICE and Media Solutions was held from October 5 - 7, 2018 at Swissotel The Stamford, Singapore. The remarkable three-day event was graced by more than 550 gu
August 14, 2018 https://www.eventfaqs.com/
Procam International, pioneers of distance running events in India, announced the opening of registrations for the Tata Mumbai Marathon 2019 which started from July 29, 2018. The Tata Mumbai Marathon jointly sponsored by the Tata Sons and Tata Consul
August 13, 2018 https://www.eventfaqs.com/
The My Space Pavilion at Rustomjee Paramount hosted a unique and interesting event on August 1, 2018. Maximus Minds in association with Rustomjee, presented a dialogue between ad guru and entrepreneur, Prahlad Kakkar and Shayamal Vallabhjee, a former
August 01, 2018 https://www.eventfaqs.com/
The International Convention for the Wedding Fraternity (ICWF) by Mapsor and the 5 Guys Project concluded its 6th edition this weekend from July 27 - 29 at the Hotel Fairmont, Jaipur. Known to be the meeting place of great minds, this edition also di
March 06, 2018 https://www.eventfaqs.com/
February 26, 2018, saw a star-studded affair at the Sapphire Ballroom, Hotel Sahara Star, as Speaking Minds & Maximus MICE & Media Solutions executed the Axis Insurance ‘Night of Superstars’ to felicitate over 700 superstars from the Axis Insuran
March 01, 2018 https://www.eventfaqs.com/
The Maximum city witnessed more than 6,000 participants pedal on the streets of Mumbai on February 25, 2018. India’s Premier Cyclothon; the Saksham Cyclothon Mumbai 2018 featured four categories - Elite (Men - 46 km/women - 32 km), Amateur (Men & W
February 22, 2018 https://www.eventfaqs.com/
Over 450 employees from the offices of leading shipping companies Maersk Line and Safmarine in India, Bangladesh, and  Sri Lanka congregated on the sandy shores of Goa on February 3, 2018 for their annual offsite. The MICE spectacle was led by the c
February 20, 2018 https://www.eventfaqs.com/
Over 10,000 people from all walks of life came together to support the Saksham Cyclothon Initiative with their bicycles in Bhubaneswar on February 4, 2018.
February 15, 2018 https://www.eventfaqs.com/
One of the multiple annual initiatives of Google India in the country is the celebration of a ‘Safer Internet Day’ which is commemorated on the first Tuesday in the month of February, every year. The celebrations rang on a massive scale this year
February 13, 2018 https://www.eventfaqs.com/
Rockwell Automation on the Move (RAOTM) is an industry exposition intended to showcase the future of automation through connected enterprise, demystify Industry 4.0 and exhibiting the cutting-edge solutions that Rockwell Automation has in its array.
February 09, 2018 https://www.eventfaqs.com/
TECNO, a Chinese mobile phone manufacturer headquartered in Hong Kong recently launched its latest smartphone- Camon I in India.  DDB MudraMax bagged the mandate of executing the launch event following a multi-agency pitch. It is believed that the i
February 08, 2018 https://www.eventfaqs.com/
Western Union, a leader in global payment services with a strong foothold in North America and Europe is now also increasing its reach across the Middle East and the Asia Pacific at a fast pace. The brand is also a market leader in India, helping the
February 07, 2018 https://www.eventfaqs.com/
Maximus MICE and Media Solutions, a leading event management company crafted the inaugural Saksham Cyclothon Mumbai 2018. India’s Premier Saksham Cyclothon is an initiative by Petroleum Conservation Research Association (PCRA) under the aegis of Mi
January 31, 2018 https://www.eventfaqs.com/
The third edition of the world’s first barefoot marathon, Coorg Barefoot Marathon was held at the Tata Coffee Sports Ground at Pollibeta in Kodagu on Dec 10. The marathon is an initiative to enable people to connect with the nature and wildlife aro
January 22, 2018 https://www.eventfaqs.com/
MAX, one of the country’s largest International fashion brands, recently launched MAX Design Awards 2017-18. After receiving tremendous response over the last three years, MAX is geared up for its fourth edition of the property to provide a platfor
January 10, 2018 https://www.eventfaqs.com/
The 4th Anniversary and Annual General Meeting of ProYoung International and was held on December 22, 2017 at the SiriFort Auditorium in Delhi. The event was organised and executed by Maximus MICE and Media Solutions to acknowledge and felicitate Pro
November 17, 2017 https://www.eventfaqs.com/
JW Marriott Juhu, Mumbai has recently announced the appointment of Sharad Puri as the new General Manager of Marriott International’s flagship hotel in India. Sharad took over of this plush hotel in the Maximum City on October 23, 2017 and brings w
October 30, 2017 https://www.eventfaqs.com/
To celebrate and reward the success and superlative performance of 113 of the organization’s top performers in the Sales, Marketing, Distribution and Business Services divisions of brand Vodafone, the Vodafone Strike Force 2017 was conceptualized a
August 29, 2017 https://www.eventfaqs.com/
In a strategic move to reinforce the existing senior leadership team of the agency’s outdoor unit, Gour Gupta, CEO, DDB MudraMax recently announced the appointment of Yusuf Merchant as Vice President, DDB MudraMax-OOH and Adil Khan as Associate Vic
July 26, 2017 https://www.eventfaqs.com/
Forevermark is the diamond brand from The De Beers Group of Companies. Each Forevermark Diamond comes with a promise that the diamond is beautiful, rare and responsibly sourced. Hence, less than one percent of the world’s diamonds are eligible to b
July 17, 2017 https://www.eventfaqs.com/
Marc Robinson initiated his career in the Indian fashion, film and glamour industry 25 years ago and today he is known around the world as a former Supermodel, fashion choreographer, established event director, and consultant to some of the biggest b
July 14, 2017 https://www.eventfaqs.com/
The WOW Awards and Convention Asia 2017, held on July 7 and 8 at Hotel Pullman Aerocity, New Delhi saw the best campaigns in Asia in the experiential domain being recognized and awarded. The award ceremony on Day 1 was hosted by Riaz Basha and saw th
May 16, 2017 https://www.eventfaqs.com/
To strengthen the multi-specialty expertise of the agency and to help build brands in this age of data-driven digital convergence and complex consumer dynamics, DDB MudraMax has roped in Sommnath Sengupta as Head-Tech Innovations, OOH & Experiential.
April 11, 2017 https://www.eventfaqs.com/
The first quarter of the year 2016 saw Sanjay Shukla joining the media giant DDB Mudra Group as President - DDB MudraMax (OOH, Events & Experiential). The industry movement was the biggest of the year and left people wondering how Sanjay will elevate
April 08, 2017 https://economictimes.indiatimes.com
In this edition of Brand Equity, we get you Maxus' Global CEO Lindsay Pattison with Sonali Krishna to talk on tackling brand safety on YouTube, measurement metrics for mobile and more.
February 28, 2017 https://www.eventfaqs.com/
Max Fashions India is amongst the most experientially focussed brands in the country today. The brand has recently announced properties like Max Emerging Star while it continues to elevate standards of its already existing IPs like Max Design Awards
February 13, 2017 https://www.eventfaqs.com/
With 238 days to go until the start of the FIFA U-17 World Cup India 2017, the official mascot of the tournament was revealed at New Delhi’s Jawahar Lal Nehru Stadium on February 10. The mascot launch event was conceptualized and executed by DDB Mu
January 27, 2017 https://www.eventfaqs.com/
Hindi music has its fans not just in India but across the globe. Internationally, Bollywood- the sobriquet for Hindi film industry, has found a distinguished place in the hearts of the global citizens mainly for its immense affinity for Hindi music.
January 03, 2017 https://www.eventfaqs.com/
EO2 Events executed the power-packed launch of the Asus Zenfone 3 Max at Hotel Taj Mansingh, in New Delhi on December 9, 2016. The Maximum Power inspired Smartphone is the third edition of the MAX series from the house of ASUS. Since the phone promis
August 31, 2016 https://www.eventfaqs.com/
The DDB Mudra Group yesterday announced key changes in its management across industry domains. The key appointment is that of industry veteran and OOH specialist, Gour Gupta as he takes over DDB MudraMax's portfolio of OOH, Events & Experiential as i
August 29, 2016 https://www.eventfaqs.com/
Colgate Maxfresh PowerFreeze was recently launched by brand ambassador and Bollywood actor Ranveer Singh in Mumbai. The event took place at the Oberoi Mall, Goregaon on Aug 22. The superstar made a dramatic entry and took the fans by surprise, as
July 06, 2016 https://www.eventfaqs.com/
Gearing up for the inaugural IDBI Federal Life Insurance Mumbai Half Marathon scheduled for August this year, a 12-hour Stadium Run and Relay was flagged off by Milind Soman on June 19. 31 Ultra Marathoners also joined the celebrity fitness promoter
July 04, 2016 https://www.eventfaqs.com/
The global internet technology giant, LeEco recently unveiled its 2nd Gen superphones, Le 2 & Le Max2 along with an e-commerce portal, LeMall. The devices that also claim to pioneer the futuristic audio technology – CDLA (Continual Digital Lossless
June 28, 2016 https://www.eventfaqs.com/
The WOW Awards and Conventions 2016 concluded with two dazzling award ceremonies on June 24 & 25 at the Pullman Aerocity New Delhi where the best campaigns in Asia in the experiential domain were recognized. The award ceremonies were hosted by Riaz B
June 21, 2016 https://www.eventfaqs.com/
AVON Star Convention 2016 was held from May 6 to 7 at the Leela Ambience Convention Hotel, New Delhi. The American cosmetics & beauty giant collaborated with DDB MudraMax, the engagement & experiential agency of the DDB Mudra Group, to deliver WOW mo
June 06, 2016 https://www.eventfaqs.com/
Maxus India’s proprietary tool for data analysis- MESH has recently revealed key insights for brands sponsorships and social media trends from the recently concluded IPL 2016. The findings are from a digital media point of view and highlight which
June 05, 2016 https://www.eventfaqs.com/
Iconic Japanese vehicle manufacturer Isuzu inaugurated their first manufacturing facility in India at Sri City, Andhra Pradesh. On the occasion, D-Max V Cross – their first Made-in-India product was rolled out with Andhra Chief Minister Chandrababu
June 01, 2016 https://www.eventfaqs.com/
The fourth edition of India Kids Fashion Week (IKFW) is slated to begin from June 3 and will be held at Phoenix Market City in Mumbai. The event, one of the biggest platforms for brands and top notch designers to showcase their kidswear collection, w
May 10, 2016 https://www.eventfaqs.com/
The nationwide hunt for the Kingfisher Ultra Max Dart Championship took place from March 12 to April 30 and saw participation from players across 5 cities, including Delhi/Gurgaon, Mumbai, Pune, Bangalore and Kolkata, and the final leg with the Natio
October 20, 2015 https://www.eventfaqs.com/
The annual Britannia Gladiators Rewards & Recognition event was held at a 5-star resort property in Pune, on Oct. 6, 2015. The event conceptualized and executed by Maximus MICE & Media Solutions was organized to acknowledge and felicitate the top ran
April 06, 2015 https://www.afaqs.com/
In April 2014, Mehta took over as the deputy managing director of the company. Max Healthcare (MHC), a healthcare services provider, announced the appointment of Rajit Mehta as the company's managing director and chief executive officer. After b
February 10, 2015 https://www.afaqs.com/
The account will be handled out of the agency's Singapore office. Creative agency Black Swan Life has won the mandate for Swedish hamburger chain Max Burgers in the UAE market. The account will handled out of the agency's Singapore office.
December 11, 2014 https://www.afaqs.com/
In her second stint with Maxus, she is designated as senior investment director - West. In the latest development at Maxus' buying division, Amrita Choudhary has joined the agency as the senior investment director for the West region. Choudhary
July 24, 2014 https://www.eventfaqs.com/
April 11, 2014 https://www.eventfaqs.com/
October 28, 2013 https://www.afaqs.com/
Hungama Digital is working on the channel's digital account. With 13 lakh Facebook fans and 1.1 lakh Twitter followers, SET Max has moved way ahead of its counterparts in the Hindi movie genre in the digital space. UTV Movies is its closest comp
July 10, 2013 https://www.eventfaqs.com/
July 09, 2013 https://www.afaqs.com/
A total of 55 awards were presented during the awards evening, which included 21 gold, 17 silver and 16 bronze winners. The 9th edition of the Outdoor Advertising Awards (OAA), held at Goa on July 6, saw a close battle between agencies DDB Mudra and
May 06, 2013 https://www.afaqs.com/
Cricket content on the MSM channel contributed 203 GRPs to the total 248 GRPs that SET Max generated in Week 17. Ever since the Indian Premier League (IPL) stormed into the Indian television scene in 2008, Hindi general entertainment channels (GECs)
April 08, 2013 https://www.afaqs.com/
Hira has a career spanning 26 years across advertising, marketing, print and digital media. Prior to JWT, he worked with NIIT, Times Internet etc. JWT India has elevated Mohit Hira as the head of its digital operations. Hira will replace Max Hegerman
March 13, 2013 https://www.eventfaqs.com/
September 27, 2012 https://www.eventfaqs.com/
July 31, 2012 https://www.afaqs.com/
The agency has won the business based on its strategy and the vision for the entire brand. Dentsu Creative Impact has won the creative duties for Max India's corporate business. The agency won the business based on its strategy and vision for br
June 12, 2012 https://www.afaqs.com/
A total of 53 awards were given away. DDB Mudra Max's Volkswagen campaign was the star of the award, bagging several awards in various categories. The Outdoor Advertising Awards were announced on June 9 in Mumbai. A total of 53 awards were hande
May 31, 2012 https://www.afaqs.com/
The size of the account is pegged at Rs 25 crore. The account will be handled out of the agency's Bengaluru office. Kerala-based silk saree showroom network Kalyan Silks has awarded its media mandate to DDB Mudra Max. The account will be handled
May 30, 2012 https://www.afaqs.com/
The creatives of the campaign feature a collage of the actors from the newly acquired movies. SET Max, the Hindi movie and special events channel backed by Sony Pictures Television International (SPTI), has rolled out a multi-city outdoor campaign to
April 30, 2012 https://www.eventfaqs.com/
January 06, 2012 https://www.afaqs.com/
As part of the new mandate, Malhotra will be in charge of experiential business, and retail cluster of Mudra Max, and will also head the out of home solutions division. Mandeep Malhotra has been promoted as president and head, Mudra Max - OOH, experi
November 28, 2011 https://www.afaqs.com/
While Starcom will handle the media duties for television and digital, Mudra Max is the appointed agency on record for print and radio. After appointing McCann Erickson, the telecom service provider, Aircel has assigned its media duties to Starcom Me
October 19, 2011 https://www.eventfaqs.com/
October 14, 2011 https://www.eventfaqs.com/
May 18, 2011 https://www.eventfaqs.com/
March 17, 2011 https://www.afaqs.com/
Ambrose moves out after close to three years, during which he held various positions at the agency. Ravi Rockey Ambrose, country head, StreetSmart, the out-of-home (OOH) solutions division of Mudra Max, has put in his papers. He held the position sin
February 15, 2011 https://www.eventfaqs.com/
February 07, 2011 https://www.afaqs.com/
PepsiCo launched Pepsi Max, last year, zero-calorie, no-sugar cola, in India. The new drink is targeted at 25-35 year old urban young adults. It was time, decided the company, to move on justifying the addition of yet another zero-calorie cola in its
February 04, 2011 https://www.afaqs.com/
Lal has over 12 years of experience and has been associated with brands such as Megamart, TVS Motors and Tata Tea. Mudra Max, a part of the Mudra Group, has appointed Sonia Lal as the vice-president for its OOH division in South India. Prior to this
February 01, 2011 https://www.eventfaqs.com/
November 23, 2010 https://www.afaqs.com/
As per industry standards, new telecom players spend about 25 per cent of their media budgets on OOH. The telecom major, Uninor has moved its OOH account from Navia Asia -- the OOH arm of Starcom -- to Mudra Max. The company did not disclose the acco
November 04, 2010 https://www.afaqs.com/
Kacker will head Celsius and be based in Delhi; he will also handle new business development initiatives for Mudra Max Celsius, the event marketing company which is a strategic business unit of Mudra Max, has appointed Sanjay Kacker as senior vice-pr
October 22, 2010 https://www.afaqs.com/
Mudra Group also has the creative mandate for Huawei; the account size is around Rs 200 crore, spread over the next two years It's a double win for the Mudra Group. After having bagged the creative duties for telecom solutions provider, Huawei;
October 11, 2010 https://www.afaqs.com/
Infomedia18's audio-video magazine AV Max completes 10 years; masthead becomes bigger Audio-video magazine AV Max, from the house of Infomedia18, has completed 10 years of its existence in the country. In a bid to mark its 10th anniversary, the
August 30, 2010 https://www.afaqs.com/
Mudra Max and Mindshare won the People's Choice Awards; Lodestar UM and Madison Media Infinity grabbed TAM awards; while Lodestar UM won the RAM award Marking the tenth anniversary of the Emvie Awards, organised by the Ad Club of Bombay, the eve
August 06, 2010 https://www.afaqs.com/
The new TVC for Fair & Lovely's male fairness cream figures a new way to preach the brand's age old art of 'how to get what you want' with renewed confidence It's not every day that one comes across a prospective employee
June 15, 2010 https://www.afaqs.com/
A total of 48 awards were given away this year With much celebration and fanfare, the Outdoor Advertising Awards (OAA) were announced in Mumbai on Saturday, June 12. Starting this year, the judging process has been modified. Until last year, there we
May 10, 2010 https://www.afaqs.com/
The brand's media spends for this fiscal will be around Rs 5 crore Following a multi-agency pitch, Onward Mobility has appointed Mudra Max for all its media duties. For this fiscal, the brand's media spends are expected to be around Rs 5 cr
September 02, 2009 https://www.afaqs.com/
Actor Amitabh Bachchan is the brand ambassador for Max Vijay, Max New York Life's product which provides investment returns with insurance and savings at a low premium Life insurance company Max New York Life has appointed veteran actor Amitabh
August 24, 2009 https://www.afaqs.com/
Mindshare won the Media Agency of the Year Award, while Lodestar Universal and Mindshare won the People's Choice Awards for the best case study presentations Drums, trumpets and whistles worked overtime and amid the cheerful cacophony, there wer
July 07, 2009 https://www.afaqs.com/
Hegerman will look after Tribal DDB India's operations across Mumbai, Delhi, Bengaluru, Chennai and Ahmedabad Tribal DDB India, the digital arm of the Mudra Group, has appointed Max Hegerman as president. He replaces Leroy Alvares, who has moved
June 22, 2009 https://www.afaqs.com/
Hard work, innovation, creativity and an understanding of the medium were awarded at the Outdoor Advertising Awards 2009 in Mumbai The much awaited Outdoor Advertising Convention, held over two days (June 18-19) came to a close, followed by the excit
December 18, 2008 https://www.afaqs.com/
Jasdeep Singh Pannu has joined as vice-president, programming, and Gaurav Seth, as vice-president, marketing Movie channel SET Max has two new people to spearhead its marketing and programming functions. Jasdeep Singh Pannu has joined as vice-preside
November 21, 2007 https://www.afaqs.com/
Network18, Filmy, MTV, Nick, SET Max, SET SAB, SET India, NGC, Channel [V] and BBC World were the winners from India The Promax-BDA Asia Awards '07 have been announced. Network18, Filmy, MTV, Nick, SET Max, SET SAB, SET India, NGC, Channel [V] a
November 12, 2007 https://www.afaqs.com/
Though the official agreement has not been signed yet, sources say that Max New York Life's second agency will be Euro RSCG, which will share the business with Equus Red Cell Max New York Life (MNYL) has finally opened its doors to a second agen
January 24, 2006 https://www.afaqs.com/
The size of the business is pegged at Rs 6-7 crore Lowe, Bangalore, has emerged the winner in a multi-agency pitch that included India's top six agencies. The agency has bagged the creative duties for Max Retail, a division of Lifestyle Internat
January 04, 2006 https://www.afaqs.com/
Ramakrishnan moves from WorldSpace Satellite Radio, where he served for around two years Sanjay Ramakrishnan, head of marketing, WorldSpace Satellite Radio, has moved to SET Max as vice-president, marketing and communication. Ramakrishnan will be bas
December 28, 2005 https://www.afaqs.com/
The channel has lined up an interesting mix of shows in the first quarter of 2006, including blockbuster films and awards ceremonies With very little cricket left for SET Max to air, the channel is focusing more on movies. As Albert Almeida, executiv
July 15, 2000 https://www.afaqs.com/
Sony Entertainment Television's movie and events channel, SET Max, has gone digital-pay from Saturday. The price band per subscriber has been fixed between Rs 4.5 and Rs 5. agencyfaqs! News BureauNEW DELHI, July 16Starting Saturday, Sony Enterta
Sana Ray is now following Max
Manish Kumar is now following Max
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