Orbit is a brand of sugarless chewing gum from the Wrigley Company. It was launched in 1944 in the United States as a replacement brand by Wrigley due to the rationing of gum-making ingredients in World War II. The gum was reintroduced 30 years later in 1976, when it was introduced in Germany, Switzerland, and The Netherlands. This marked the first time that a sugar-free gum was marketed under the Wrigley name. The brand was later introduced in other countries, including Canada, Australia, the UK, Norway, Poland, and Israel. The brand was discontinued after the war ended Orbit has a wide range of flavors available.