STANDARD is a prominent brand under the leadership of Havells India Ltd., which is a renowned Fast Moving Electrical Goods (FMEG) company producing a variety of domestic and industrial products, in India. For over 50 years, STANDARD has been synonymous with high quality products. It is specifically known for its switchgears, and is the fourth largest MCB manufacturer in the country. Alia Bhatt is one of the brand ambassadors. Their brands include Havells and Crabtree.