My event is One of the primary motives underlying the foundations of the IIA is to highlight and provide a remarkable and much deserved distinction to those who are committed to providing quality amidst growing market competition. These awards, with their conception in present year, aim to bring transparency to the market place and identify quality players in all consumer product and service categories. Through public recognition of such market players, we at IIA, believe in promoting ‘the concept of delivering consumer satisfaction through products and services’ at the core of markets and services. The charm of the IIA ceremony, which is scheduled to be conducted in December 2017, will be enhanced by the presence of celebrity guests like Jaqueline Fernandez, Rithvik Dhanjani, Asha Negi, Prince Narula, Yuvika Chaudhary, Sonal Vengurlekar . You will love my event because of ELECTRONIC MEDIA Zoom TV ETV Now Zee News Zee Business India News News 18 India News Nation News 24 News World India Delhi Aaj Tak.