Atharv is the annual cultural college festival of IIM Indore. Since its inception in 2014, Atharv has become the largest college fest in central India. With a footfall of over 25000 and over 60 colleges participating in over 42 events, it is one of the most exciting cultural and management festivals. Atharv hosts more than 200 performances each year and makes it a very memorable experience. This extravagant music festival will be hosted from 6th to 8th September 2019.