Indian Advertising League is the flagship event of ADverb NMIMS. About ADverb NMIMS: We are the media marketing, branding, and advertising cell of NMIMS Mumbai. About IAL: IAL is a national business case study competition that involves a series of activities involving advertising, branding and marketing. Along with the events involving competition amidst the top b-schools of the country, a real time business case is floated to the students to analyse and present. The winners are decided by esteemed faculty members and industry stalwarts who are our panelists. IAL sees a footfall of over 20 B schools, 400 plus teams, 1000 plus participants. It is a great platform for brands to interact with MBA students and discuss business solutions through fun and creativity.