BMP curates experimental Bollywood Music through Bollywood’s biggest headliners for South Asian Hindi speaking digital audiences globally. Bollywood Music Project as a brand made its mark in the opening year by rolling out the festival in Mumbai & Delhi. BMP has become a familiar name in the minds of the consumers and the Bollywood music fraternity. Over four days in Mumbai and Delhi, 50,000 music aficionados enjoyed the festival; comprising of 60+ acts, 120+ artists and 400+ musicians. Audiences were spoiled for choice between 3 stages, unique thematic décor and installations, and multi-genre Bollywood music programming. BMP has reached out to a digital universe base of 80 Million unique audiences.