Bookaroo's mission is to bring back the wonder of imagination and make reading books fascinating in today’s world for children. And to reconnect children everywhere with the world of literature, thereby helping in their cognitive, emotional and social development. This is done through dramatised reading and theatre, non-stop storytelling for younger children, craft activities, art and illustration workshops, poetry sessions - simultaneously. Bookaroo has visited 12 cities and has completed 33 editions in 11 years. It won the Literature Festival of the Year Award at the LBF in 2017.